How important email marketing is for increasing sales

May 17, 2021 | Digital Marketing, Email Marketing

Opening an email account is no more a strange thing. It is what you would expect of every literate or smartphone user. That is why there are up to 4 billion daily email users as of 2020.  That being said these 4 billion users can have more than one email address, there is a total of 5.59 billion active accounts.

With this high number of email users, marketers have found an opening to improve the turnovers of their enterprises. That is why you will find that 9 out of every 10 business marketers use email to distribute their content. Email marketing has become a rapid driving force in business promotion. There is an ROI of £42 to be expected on your £1 email marketing expense in monetary returns.

How Efficient Is Email Marketing in Reaching Customers?

Through market research, you should be able to work out which other websites your target consumers visit. You also know who the leading tastemakers are in the industry. With this knowledge at hand, contact these sites about providing a guest blog for them. Many accept these contributions and they allow you to show yourself as an expert on the sector in which you work, as well as giving you a chance to put your brand in front of more pairs of interested eyes.

You know that the viewers of these guest blogs are interested in the service you provide. This means that your hit rate of turning leads into sales is likely to be higher than when engaging a general audience.

guest blogging

How Efficient Is Email Marketing in Reaching Customers?

There are many tools in email marketing to reach customers. And each of these tools is efficient in communicating the content and value of the business to the customers. One tool helps to personalize customer’s email with individual names, company’s name or topic of interest. This tool alone increases the opening rate of your emails by 50%.

Another tool that shows the efficiency of email marketing is welcome emails. Welcome emails leverage the warmth feeling of a first positive experience with a product or service. This way, your customers are looking to satisfy their excitement. These customers also use the welcoming email to get an onboarding package for their new product or service. That is why it has four times the total opening rate of other types of mail.

How Does Email Marketing Help to Increase Engagement of Product and Services?

The efficiency of email marketing drives more engagement of the product and service your enterprise is providing and ultimately increase sales. One fact common to all the customers at the receiving end of your mails is that they are humans. This means they are very likely to be drawn to a good story. By sharing dynamic storytelling content, email marketing can increase the engagement of your products and services.

Stories can be very inspiring because everyone has one. This storytelling contents can also be used to teach customers something useful. This leads to email newsletters that reach the target customers with valuable contents. A report from Forbes magazine shows that customers are no longer engaged with target advertisements. This discovery further emphasizes how important email marketing is to engage customers through storytelling content.

How Cheap is Email Marketing?

The cost of email marketing depends on the tools to be used and the number of the email list. The administration of email marketing can be done in-house using email marketing platforms and software. On the other hand, you can contract out your email marketing to experts in an email marketing agency or company.

Either way, email marketing is relatively cheap. A business can spend between £9 and £1000 per month on email advertising when done in-house. The same business can spend between £300 and £400 per month if they contract their email marketing out to an agency. Regardless of the option, email marketing is not only cheap, but it also gives a high return on investment (£42 on £1 ROI).

Why It is Important to Build a Mailing List

A mailing list is primarily important because that is how you can reach your customers and increase sales. Without a mailing list, it would be impossible to use some of the tools already mentioned, such as personalization, welcome emails, and storytelling content. More than using these tools, a mailing list allows you to build a strong relationship with existing customers. This is a good tool to complement the already high opening rate of welcome emails.

Your business can drive sales increase through a mailing list by looping customers in on product and service upgrade. Because the mailing list is efficient in telling customers upgrades to look out for, it is also good for getting feedback from them. This makes the mailing list important for all-round customer service.

Why It is Important to Build a Mailing List

A mailing list is primarily important because that is how you can reach your customers and increase sales. Without a mailing list, it would be impossible to use some of the tools already mentioned, such as personalization, welcome emails, and storytelling content. More than using these tools, a mailing list allows you to build a strong relationship with existing customers. This is a good tool to complement the already high opening rate of welcome emails.

Your business can drive sales increase through a mailing list by looping customers in on product and service upgrade. Because the mailing list is efficient in telling customers upgrades to look out for, it is also good for getting feedback from them. This makes the mailing list important for all-round customer service.

How to Build a Mailing List

In conclusion, you should know it is not difficult to build a mailing list. You can put out a sign-up sheet in your walk-in outlets and website. You can even collect the email address of potential customers at a trade show or other public events. Some of these events can as well be hosted by your company.

Another alternative to building your mailing list is to offer services that require sending direct mail(s). That way, they have to join your mailing list before they can benefit from such a service. This service could even be a giveaway. A good number of customers could use a discount, bonus, or gift. All these options do not exclude in-person tool where customers give you their email address or even business card.

Want to Implement Email Marketing Strategies for your Business to drive sales?

If you want to implement strong E-mail marketing strategies for service-based businesses, talk to us today. We are digital marketing specialists and are ready to help you drive sales and boost engagement.